Services for Small Businesses & Entrepreneurs 

I will help you to get a new business off the ground, or revitalize an existing business that is looking to innovate or grow. I can help you to define and manage a project, collect and analyze data for decision-making, and identify opportunities for growth and strategies for taking your business to the next level. Together, we will create a plan for how to best move your business or a particular project forward with in a way that is proactive, based on research, and time-oriented.  Common deliverables include, but are not limited to, strategic plan or business plan report, project work plan document, survey development, data collection plan document, and various supporting policies and documentation.  

 Strategic Planning and Business Planning

Do you have a business idea, but you aren’t sure where to get started? Do you already have a small business and feel like you aren’t reaching your goals around target sales, customer base, or marketing reach? Or, are you enjoying success and looking to expand in some way and looking for help researching the best way forward?

We will work together to take stock of your company’s strengths and weaknesses and identify current opportunities for advancement and threats to success. Based on this information combined with relevant research, we will set goals, identify strategies and action steps, and prioritize areas to focus resources.  From there we will make an implementation plan that includes ways to monitor progress and measure success. 

Project Management 

Do you see the big picture of your mission but need help managing the details and small steps that are necessary to get there? Do you have a very small team and need to maximize efficiency?

I can help you turn ideas into well-defined projects, including actionable work plans that identify deliverables, assigns tasks, and sets deadlines. I can also assist you in overseeing the implementation of the project plan, tracking progress, and anticipating and overcoming potential barriers for timely completion. When necessary I can help with hiring and managing freelancers to take routine tasks off your plate and keep cost low.  

Data-Driven Decision-Making

Do you ever assess client or customer satisfaction and pivot your strategy accordingly? Do you look at analytics to inform your content, strategy, or allocation of resources for marketing?

There is relevant data that can be used to guide practically every decision that your leadership makes. First, we will clearly define the question, problem, or decision at hand and then identify what information to collect and how to collect it.  I will help you collect and analyze a variety of types of data to inform decisions on products, services, marketing, and other key business components.  Common data collection strategies include hosting focus groups or surveying employees, clients, or customers, reviewing analytics related to web-site traffic and social media engagement, or internal document or file review. 

Measuring Progress and Success

I can perform an evaluation of a project or program or I can also work with you to build your internal evaluation capacity. Together, we will create data collection plans that identify what to measure, how to measure it, and when to measure it, so your staff can continue to measure and evaluate your efficacy over time. 

Process Mapping & Documentation

Do you have processes, policies, practices, or onboarding materials that aren’t written down or that need to be updated?

I will work with you to develop resources that are clear, concise, and effective, and present information in an organized and visual way. When possible, I will insert live links to relevant resources or documents referenced in the materials and utilize file-sharing systems, such as a shared network, Google docs, or Dropbox, to enhance accessibility and options for collaboration.